Should You Outsource Your Digital Marketing Efforts?

Written By Dale Hammington

If you own a business, no matter how big or small it is, marketing is a crucial part because it helps your company grow and stay present on the market. One way to go about it is by opting for Outsourcing Digital Marketing. But before you dive into these waters, it’s important to get well-informed and make sure you understand how these marketing strategies work. 

Focus on what your business does best

It’s important that you focus on what your business does best because this way you will be improving and perfecting the already existing skills and aspects of your business. It is crucial that you stick with what you are good at no matter what business you’re in. In other words, before you decide whether you are going to partner with the experts or not, you first need to understand your company, its needs, and its capabilities. For instance, if you’re great at creating a product, focus on that. And if marketing is your weak side, then you should consider letting the experts handle that part of your business. 

The reality of in-house marketing efforts

The reality is that not many companies have unlimited resources in the way of marketing. They usually have a very small team that is responsible for driving the channels such as email, paid research, search engine optimization (SEO), content creation, social media presence, and so on. Even though most of these channels are easy to understand and setup, not everyone knows how to drive desired results. Also, sometimes there are too many things to manage effectively for a small team.  

Marketing can be very expensive. As a matter of fact, marketing is usually one of the first budgets that get cut when the company needs to decrease the costs. The general rule recommends between 6-20% of total revenue for most companies’ marketing budget. This includes all paid advertisements, the salary of the staff members, all of the tools necessary for marketing, and so on. That is if you decide to keep your efforts in-house. If you choose to go for in-house, full-time digital marketing staff, that is going to require some serious investment of money and time. 

Outsourcing Makes Cents

Outsourcing can be great for your business for many reasons, one of them being that it can save your business in the long run. Hiring new staff often requires a steep salary. Keep in mind that the average salary for a Digital Marketer is about $60.414 and the average salary for a Digital Marketing Manager is $99.914. And that’s just the salary. We haven’t even mentioned the health benefits, vacation, sick pay, workers’ comp insurance, unemployment insurance, and so on. Not to mention all the costs that go hand in hand with advertising, print marketing, mailers, etc. On the other hand, Outsourcing Digital Marketing with a professional and experienced Digital Marketing Agency will cost somewhere between $1.000 and $20.000 monthly. It depends on the level of services you require and the type of advertising you choose to pursue.

Higher Level of Expertise

The problem is that many smaller businesses simply can’t afford to appeal to the higher-level talent and that usually results in a more entry-level marketer. However, agencies tend to employ marketers who are devoted to their careers and want to advance their knowledge in the area of Digital Marketing. They tend to go for those who are willing to research trends and changes. 

Easier to Manage

Another great advantage of Outsourcing Digital Marketing is that it is easier to manage. You most likely have a busy schedule; you have a business to run and staff to manage, among many other responsibilities such as making sales, and so on. In most cases, you don’t have enough time to worry about marketing strategies. So, this is where Outsourcing Digital Marketing comes in handy. This strategy has especially gained popularity in Australia in the past few years. Many companies opt for this strategy because it allows them to focus on other responsibilities. Whether you’re just starting your business or you own a big company so you simply have no time to devote to marketing, you can always use professional SEO Melbourne services. They will handle marketing strategies for you in the most professional way possible and make sure that their services are paying off in the long run. 

Stay on top of changing trends

You also need to be aware of the fact that the digital marketing industry is changing all the time. As much as it is hard and time-consuming to plan and carry out the marketing efforts for your company, it’s even more impossible to stay up to date with every new strategy and trend that emerges in the area of digital marketing.  In order to get the most out of any marketing strategy, you need to aim to keep up with the trends. That should be the main goal of your marketing strategy and Outsourcing Digital Marketing can really help with that aspect.

A blended strategy

However, if you’re not ready to relinquish complete control of your digital marketing efforts, you can always opt for taking a blended approach. In that case, partner with experts of tasks you are the least comfortable with such as SEO or some other responsibilities you feel like you are not ready to handle properly. Using top SEO tools for your business to help you with data to rank better is highly recommended.


In conclusion, Outsourcing Digital Marketing can be very helpful and beneficial for the company’s growth. However, you do need to be careful and approach this matter well-informed. Set your goals and inform yourself about your company’s needs and then go looking for professional help according to what you need for your company to grow. 

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